Tailoring guide
Content Writer resume keywords and example
Content writer postings combine writing skill with search and publishing work: SEO keyword research, on-page optimization, a CMS such as WordPress, and a sense of how content performs in Google Analytics or Search Console. Many also ask for a specific format (blog posts, landing pages, case studies, newsletters) and an industry. Below are the keywords that repeat, a sample summary, skills grouped by type, and example bullets across seniority levels.
Updated 14 November 2026. Keyword research current as of November 2026, sourced from public ATS keyword guides, not Weydr's own usage data.
Content Writer keywords that repeat in job postings
- Content Writing
- SEO Writing
- Keyword Research
- WordPress
- Editing and Proofreading
- Content Strategy
- Brand Voice
- Google Analytics / Search Console
- AP Style
Only include the ones that are true for you. A keyword you can't back up in an interview costs more than it gains.
Sample professional summary
Content writer with 4 years producing SEO blog posts, landing pages and case studies for B2B software companies. Researches topics in Ahrefs, writes and publishes in WordPress, and tracks rankings and traffic in Google Search Console. Works from briefs with subject-matter experts and follows a house style guide.
Illustrative example. Swap in your own years, domain, tools and results.
Skills to list on a content writer resume
Hard skills
- Long-form and short-form writing
- SEO keyword research and on-page optimization
- Editing and proofreading
- Interviewing subject-matter experts
- Content briefs and outlines
- CMS publishing and formatting
- Content performance reporting
Soft skills
- Taking editorial feedback
- Meeting deadlines
- Adapting tone to an audience
- Curiosity and research
- Working with designers and marketers
Tools
- WordPress
- Google Docs
- Ahrefs or Semrush
- Google Search Console
- Google Analytics 4
- Grammarly
- Surfer SEO
A tailored bullet, before and after
Wrote blog posts for the company website.
Wrote 8 SEO blog posts a month from Ahrefs keyword research and published them in WordPress, growing organic blog traffic from 15,000 to 40,000 monthly sessions in a year.
Example resume bullets by seniority
Illustrative examples: the companies, numbers and outcomes are made up to show the structure (action, scope, tool, result). Use your own real figures.
Entry level
- Wrote 12 product descriptions and 4 blog posts a week for an online retailer, following the brand style guide and hitting every deadline in the content calendar.
- Updated meta titles, headers and internal links on 50 older blog posts, moving 14 of them onto the first page of Google results.
Mid level
- Interviewed 10 customers and wrote case studies that the sales team used in late-stage deals, published as both web pages and PDFs.
- Wrote a 15-article topic cluster on payroll compliance, which became the site's top source of demo requests from organic search.
Senior
- Owned the editorial calendar and briefs for 4 freelance writers, publishing 30 pieces a month while keeping voice and quality consistent.
- Audited 300 blog posts and pruned or merged 90 thin ones, lifting average organic traffic per post by 35% over the following 6 months.
Gaps candidates miss most
- SEO work stated plainly: keyword research, on-page optimization, the tool you used
- The CMS by name (WordPress, Webflow, HubSpot CMS)
- A result beyond output: traffic, rankings, leads or conversions from your pieces
Common content writer resume mistakes
- "Wrote content" with no format, volume, audience or result.
- No portfolio link, or a link to pieces heavily rewritten by an editor.
- Leaving out industries you know well, which postings often filter on.
- Listing SEO as a skill with no example of a page that ranked or grew.
- Typos or loose style in a résumé for a writing job.
Before you stuff in keywords
- Does ATS really reject 75% of résumés?: what the research says about ATS filtering.
- How to tailor your résumé to a job description: what the research says about ATS filtering.
- What an ATS résumé checker can and can't tell you: what the research says about ATS filtering.
- Tailoring a résumé to a job description: a worked example: what the research says about ATS filtering.
- How to explain an employment gap on your résumé: what the research says about ATS filtering.
- How to write a cover letter for a specific job: what the research says about ATS filtering.
- Résumé summary examples, and how to write your own: what the research says about ATS filtering.
- How long should a résumé be?: what the research says about ATS filtering.
- How to write a career change résumé: what the research says about ATS filtering.
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